Retail-DNA was founded by Olaf Schneider in 2006 and is based in Munich, Germany.
With 10 years of experience in developing concepts, managing the roll-out processes and sourcing suppliers for several word-wide operating retail companies, retail-DNA is now specialised in international retail project management.

Retail-DNA offers you a complete range of all strategic, administrative and operative services which you need for the realization of your multiplicative shop concept as a turn key solution.

The ability to think as a retailer makes us unique. We act as an integrated extention of your company.

Having worked throughout Central and Eastern Europe, the Middle East, Asia and North America, we are familiar with the specific local habits, conditions and demands. A widespread network of international and local working designers and suppliers gives retail-DNA the ability to find the best services, best suited for the job. Retail-DNA is the ideal partner for developing and rolling out your retail concept locally and world-wide